Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Inked In Darkness (the “Site”).
Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”
Additionally, when you make a purchase or attempt to purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
Additionally, we use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of data transmitted to our websites and any transmission is at your own risk.
We will never sell your data. We will not share your data with any third parties without your prior consent (which you are free to withhold) except where we are required to do so by law or as set out in this privacy policy.
We may pass your data to third parties who are service providers, agents, subcontractors to us, and courier and parcel delivery services to complete tasks and provide services to you on our behalf (e.g. to send you newsletter mailings). We do this for our legitimate interests in operating our business and for performing our contract with you. However, we disclose only the personal data that is necessary for the third party to deliver the service. Third parties may themselves engage others (sub-processors) to process your data. Where this is the case third parties will be required to have contractual arrangements with their sub-processor(s) that ensure your information is kept secure and not used for their purposes.
We share your Personal Information with third parties to help us use your Personal Information here: https://docs.woocommerce.com/document/marketplace-privacy/. We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Mailchimp. We use Mailchimp to manage our newsletters. For more information on the privacy practices of Mailchimp, please visit https://mailchimp.com/legal/privacy/, and more specifically the “Privacy for Contacts” section https://mailchimp.com/legal/privacy/#3._Privacy_for_Contacts.
Stripe. We use Stripe for payment, analytics, and other business services. Stripe collects identifying information about the devices that connect to its services. Stripe uses this information to operate and improve the services it provides to us, including fraud detection. You can learn more about Stripe and read its privacy policy at www.stripe.com/privacy.
You can opt out of targeted advertising by using the links below:
Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).Additionally, we use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Where do we store or use your data?
We may store your data manually or electronically. Any data stored electronically will be stored in secure servers, and any data stored manually will be stored in our premises within the UK.Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of data transmitted to our websites and any transmission is at your own risk.
Sharing your personal information
When we talk about “Personal Information” in the following sections, we are referring to Device Information, Contact Form Information, Order Information, and Email Marketing Information.We will never sell your data. We will not share your data with any third parties without your prior consent (which you are free to withhold) except where we are required to do so by law or as set out in this privacy policy.
We may pass your data to third parties who are service providers, agents, subcontractors to us, and courier and parcel delivery services to complete tasks and provide services to you on our behalf (e.g. to send you newsletter mailings). We do this for our legitimate interests in operating our business and for performing our contract with you. However, we disclose only the personal data that is necessary for the third party to deliver the service. Third parties may themselves engage others (sub-processors) to process your data. Where this is the case third parties will be required to have contractual arrangements with their sub-processor(s) that ensure your information is kept secure and not used for their purposes.
We share your Personal Information with third parties to help us use your Personal Information here: https://docs.woocommerce.com/document/marketplace-privacy/. We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Mailchimp. We use Mailchimp to manage our newsletters. For more information on the privacy practices of Mailchimp, please visit https://mailchimp.com/legal/privacy/, and more specifically the “Privacy for Contacts” section https://mailchimp.com/legal/privacy/#3._Privacy_for_Contacts.
Stripe. We use Stripe for payment, analytics, and other business services. Stripe collects identifying information about the devices that connect to its services. Stripe uses this information to operate and improve the services it provides to us, including fraud detection. You can learn more about Stripe and read its privacy policy at www.stripe.com/privacy.
Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.You can opt out of targeted advertising by using the links below:
Your rights
Under the GDPR, if you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.